PR For Enterprise Software: Consider Decision Processes
Get complex enterprise software solutions appropriately covered in target media? For this it is key that journalists know you as a reliable source for hot topics, exclusive thoughts and valuable advice, which go beyond general knowledge. What does that mean for PR? Product news and…
Enrich Storytelling With Cross-Department Collaboration
It was during a media and interview training for an executive of an IT business software company. In the middle of the session, when I trained with him „storytelling as a way to simplify the complex and make it relevant“, he said, this would be…
TESLA & Co – Challenger in Central Europe
Time of change might be close: Some of my friends are currently thinking about purchasing a new car – and (stunning..) questions are raising if it makes sense to switch to an electric car now! No, it is more than that – from the questions…