Sustainable Business Development
For a sustainable business development, we focus on self-amplifying strategies by combining qualified lead generation campaigns with cross-marketing tools and multiplier effects as well as identifying new revenue opportunities based on interdisciplinary market insights.
Internet of Things – A Strategy For Networked Thinking
The widely quoted survey from McKinsey Global Institute about the Internet of Things (IoT) reveals that the „myriad possibilities that arise from the ability to monitor and control things in the physical world electronically have inspired a surge of innovation and enthusiasm”. But: It is…
Intergeo 2015 – Value-Driven Geospatial Business Models
Geospatial is one of the hottest industries today with major impact on almost every other industry. The Intergeo 2015 in Stuttgart showed, that the geospatial community is on its way to provide focused information instead of thick applications, ready to easily generate competitive advantages for…
Go-To-Market Challenges 2015
Survival of the fittest: Besides all other success criterias, a company’s go-to-market (GTM) strategy can be responsible for the ultimate thumb’s up or thumb’s down judgement regarding the future of an ambitious high-tech enterprise.
LBS goes Automotive: Location Matters
I like my regularly discussions with decision makers, colleagues and friends from the automotive industry, because they are not only inspiring in terms of new insights but sometimes also lead to unexpected conclusions: Talking about „surplus value“ for car-buyers, it seems that easy connectivity to…
TESLA & Co – Challenger in Central Europe
Time of change might be close: Some of my friends are currently thinking about purchasing a new car – and (stunning..) questions are raising if it makes sense to switch to an electric car now! No, it is more than that – from the questions…
Innovative Business Impulse für 2012
In stürmischen Zeiten ist es unabdingbar auf klare, innovative und flexible Strategien zu setzen und dabei nicht die Grundwerte des eigenen Geschäftsmodells aus den Augen zu verlieren.