Geospatial is one of the hottest industries today with major impact on almost every other industry. The Intergeo 2015 in Stuttgart showed, that the geospatial community is on its way to provide focused information instead of thick applications, ready to easily generate competitive advantages for any kind of business, offers innovative products or services for any sphere of life – and has indispensable tools to enhance predictive planning, development and investment decisions in various industrial or public organizations. With rising capabilities in big data, advanced analytics and cloud infrastructure, the benefits to enrich any data with spatial context becomes now available at attractive conditions, scalable and on-demand. The combination of dynamic, real-time and historic data from different sources, processed by machine learning and predictive analytics, enable unprecedented insights within seconds.
Maps on mobile devices or smart Location Based Services: The Geospatial industry has been pushed into the spotlight over the last decade. Now it’s time to attract further markets with new business models.
The challenge for geospatial market player is: Transform these capabilities into value-driven business models, with robust solutions, adapted to specific industry needs and accompanied by consulting to implement such business advantages in existing processes and infrastructures. This will need some further technological steps, for example to better qualify data, extract information from 3D drone imagery and improve data provisioning. Further aspects are, as shown in Geospatial World in February 2015 (http://geospatialworld.net/uploads/magazine/February-2015-Geospatial-World-Magazine/files/10.html) based on a readers survey from 2014, interoperability as the the no.1 factor for software decisions and ease of availability as well as costs as primary decision driver for hardware buying.
But a key requirement is also for the geospatial community to re-think their market approach: Define and communicate products and services in a way, that focuses on business value, outcome and impact to get the decision makers start listening: demonstrate marketers higher return-on-investment for campaigns with predictive analytics, show finance and banking the impact of goods movement, consumption and demographics for investment strategies, visualize insurances and authorities the enhancements for disaster forecast and management, calculate savings in budgets and resources for CEOs as well as politicians – and the list goes on and on.
Users want real, measurable value, now it is time to inspire and align the market positioning for such geospatial products and services.
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