The 7 Secrets to Choose the Right Media Training
Media trainings for spokespersons can involve a lot of different approaches and training topics. What makes sense and what does not, depends on various aspects: the type of the company, the spokesperson’s personality, role and experience, the target media and the topics a spokesperson has…
Sustainable Business Development
For a sustainable business development, we focus on self-amplifying strategies by combining qualified lead generation campaigns with cross-marketing tools and multiplier effects as well as identifying new revenue opportunities based on interdisciplinary market insights.
Storytelling That Works
Based on comprehensive technology and industry knowledge we are specialized in story development and creation, following an efficient modular approach for multiple usage in PR, marketing and corporate communication through all relevant channels.
Internet of Things – A Strategy For Networked Thinking
The widely quoted survey from McKinsey Global Institute about the Internet of Things (IoT) reveals that the „myriad possibilities that arise from the ability to monitor and control things in the physical world electronically have inspired a surge of innovation and enthusiasm”. But: It is…
Mehr PR- Erfolg durch aussagekräftige Bilder
Pressemeldungen sind ein klassisches Werkzeug in der PR, um über Neuigkeiten zu informieren, Aufmerksamkeit zu erregen und vor allem Resonanz in den Zielmedien zu generieren. Was in diesem Zusammenhang aber oft vergessen wird: ohne aussagekräftiges Bildmaterial sinken die Chancen für eine Veröffentlichung erheblich. Der Grund…
Strategic Advantage Through IT Project Communication
It is not only the involved group of insiders who are responsible for a successful IT project as „positive influencers„. Everybody who doesn’t want to waste time with critical concomitants caused by changes of the current IT environment within companies will finally start to communicate….