Sustainable Business Development
For a sustainable business development, we focus on self-amplifying strategies by combining qualified lead generation campaigns with cross-marketing tools and multiplier effects as well as identifying new revenue opportunities based on interdisciplinary market insights.
Storytelling That Works
Based on comprehensive technology and industry knowledge we are specialized in story development and creation, following an efficient modular approach for multiple usage in PR, marketing and corporate communication through all relevant channels.
PR For Enterprise Software: Consider Decision Processes
Get complex enterprise software solutions appropriately covered in target media? For this it is key that journalists know you as a reliable source for hot topics, exclusive thoughts and valuable advice, which go beyond general knowledge. What does that mean for PR? Product news and…
Internet of Things – A Strategy For Networked Thinking
The widely quoted survey from McKinsey Global Institute about the Internet of Things (IoT) reveals that the „myriad possibilities that arise from the ability to monitor and control things in the physical world electronically have inspired a surge of innovation and enthusiasm”. But: It is…
Enrich Storytelling With Cross-Department Collaboration
It was during a media and interview training for an executive of an IT business software company. In the middle of the session, when I trained with him „storytelling as a way to simplify the complex and make it relevant“, he said, this would be…
Intergeo 2015 – Value-Driven Geospatial Business Models
Geospatial is one of the hottest industries today with major impact on almost every other industry. The Intergeo 2015 in Stuttgart showed, that the geospatial community is on its way to provide focused information instead of thick applications, ready to easily generate competitive advantages for…
Go-To-Market Challenges 2015
Survival of the fittest: Besides all other success criterias, a company’s go-to-market (GTM) strategy can be responsible for the ultimate thumb’s up or thumb’s down judgement regarding the future of an ambitious high-tech enterprise.
LBS goes Automotive: Location Matters
I like my regularly discussions with decision makers, colleagues and friends from the automotive industry, because they are not only inspiring in terms of new insights but sometimes also lead to unexpected conclusions: Talking about „surplus value“ for car-buyers, it seems that easy connectivity to…
Strategic Advantage Through IT Project Communication
It is not only the involved group of insiders who are responsible for a successful IT project as „positive influencers„. Everybody who doesn’t want to waste time with critical concomitants caused by changes of the current IT environment within companies will finally start to communicate….