Storytelling That Works
Based on comprehensive technology and industry knowledge we are specialized in story development and creation, following an efficient modular approach for multiple usage in PR, marketing and corporate communication through all relevant channels.
PR For Enterprise Software: Consider Decision Processes
Get complex enterprise software solutions appropriately covered in target media? For this it is key that journalists know you as a reliable source for hot topics, exclusive thoughts and valuable advice, which go beyond general knowledge. What does that mean for PR? Product news and…
Mehr PR- Erfolg durch aussagekräftige Bilder
Pressemeldungen sind ein klassisches Werkzeug in der PR, um über Neuigkeiten zu informieren, Aufmerksamkeit zu erregen und vor allem Resonanz in den Zielmedien zu generieren. Was in diesem Zusammenhang aber oft vergessen wird: ohne aussagekräftiges Bildmaterial sinken die Chancen für eine Veröffentlichung erheblich. Der Grund…
Enrich Storytelling With Cross-Department Collaboration
It was during a media and interview training for an executive of an IT business software company. In the middle of the session, when I trained with him „storytelling as a way to simplify the complex and make it relevant“, he said, this would be…