Umbrella branding helps to give sustainable positioning to products and services. Use synergies as differentiating factor for products or services in an extremely competitive market. Get more awareness by leveraging other communiction channels. More success and access to new target groups with a brand new unique and sharp profile.

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target group

Business partners, networks, regions or trade associations with joint sales and marketing objectives.



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Position joint strengths and objectives effectively in the market: 
umbrella brands require coordination – we analyze your market environment accurately, identify opportunities, realize synergy potentials and use these to develop smart campaigns for marketing, PR and sales.



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business development

Develop new lines of business together with partners: umbrella brands require coordinated action plans – with the linking of business development and marketing we shape strategies for new target groups and establish dynamic partner processes.



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Create an individual strategy with synergies: umbrella brands need a joint language – whether marketing or PR, we coordinate content creation and joint communication strategy to effectively support the business.



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Sharpen your profile with the visual appearance of the umbrella brand: umbrella brands need an identity – a comprehensive visual language is the basis for oint objectives with a powerful brand.



© 2012 - 2017 progress5 • Partnerschaftsgesellschaft
Sustainable success in German speaking markets: progress5 - brand and business development - market entry - lead generation :: Munich (Germany).


Join us on LinkedIn    bi-xing    bi-twitter    Motion picture services by native-speaking German professionals: Corporate image video, video report, interviews and podcasts by progress5 (Munich, Germany).    bi-rss-newsfeed    Germany market entry services: Go-to-market workshops and research, regional PR and media relations by native speaker, lead generation and validation, sales management, consulting and coaching, customer relations, business partner acquisition, stakeholder services (e.g. events), interim management and recruitment services by progress5 (Munich, Germany).




progress5 – brand & business development


Postfach 20 16 28

80016 Muenchen

Telefon: +49 (0) 89 28 974 980

Telefax: +49 (0) 89 20 209 297